About me
I'm Dayana
Gonzalez
I'm a UX/UI & Visual Designer with over 5 years of experience bridging the gap between business, design, and development. With a background in advertising, I bring a strategic layer to every project — not just thinking about how something should look, but why it needs to communicate what it does.
I adapt my process to what each project actually needs. Some products require full discovery, user flows, and iterative testing. Others need sharp execution and clear alignment from day one. Either way, my goal is the same: deliver coherent, functional experiences that are as considered visually as they are structurally.
I've designed for healthcare, banking and insurance platforms, along with global institutions, always making sure the people involved understood what was being built — and why.
Contact meFeatured clients
Education
Bachelor's in Advertising
Building a strong foundation in communication, brand strategy, and creative storytelling that now shapes how I approach user-centered design.
Certificate in Strategic Communication & Digital Marketing
Specialization in communication strategy and digital marketing, sharpening my business and audience perspective applied to design.
Figma UI/UX Design Essentials
Deep dive into interface design tools and workflow, strengthening my practice in design systems and high-fidelity prototyping.
UX/UI Advanced Course
Intensive training focused on user research, prototyping, and digital product design, building on my visual design background toward UX/UI specialization.
Why choose me?
(01)
Business-minded design
I don't just design screens — I think about how each decision impacts the business and the user at the same time. My background in advertising shapes how I approach every project.
(02)
Process that fits the project
Not every project needs the same process. I know when to run full discovery and when to move fast with sharp execution, based on real scope and budget.
(03)
Honest, not just agreeable
I tell clients what they need to hear, not just what they want to hear — even when that means flagging risks they decide not to act on.
(04)
Systems thinking, with a visual eye
From banking permission rules to multi-step insurance forms, I design inside real business constraints — always with the visual craft to make complexity feel simple.
Working process
Send email
Reach out with your brief, project goals, and constraints. I'll review and respond within 48 hours.
Meet online
We align on scope, timeline, deliverables, and the process that actually fits your project.
Price estimation
I send a clear proposal with cost, milestones, and what to expect at each stage.
Work together
I design, you review. Structured checkpoints, clear handoffs, and open communication throughout.