About me
I'm Dayana
Gonzalez
I'm a UX/UI & Visual Designer with over 5 years of experience bridging the gap between business, design, and development. With a background in advertising, I bring a strategic layer to every project — not just thinking about how something should look, but why it needs to communicate what it does.
I adapt my process to what each project actually needs. Some products require full discovery, user flows, and iterative testing. Others need sharp execution and clear alignment from day one. Either way, my goal is the same: deliver coherent, functional experiences that are as considered visually as they are structurally.
I've designed for healthcare, banking and insurance platforms, along with global institutions, always making sure the people involved understood what was being built — and why.
Right now I'm working as a Graphic Designer at EVEN, a New York-based company — supporting the creative and marketing team with visual assets, campaigns, and brand consistency in a fully remote setup. It's a role that keeps my visual craft active while I look for the right opportunity to step back fully into UX/UI.
Contact me
Featured clients
Work experience
Graphic Designer
Currently working remotely as a Graphic Designer for a New York-based company, supporting the creative and marketing team with visual asset production — social media, campaigns, presentations, and event materials. The role is focused on visual design and brand consistency, working within established guidelines and collaborating across teams in a fully remote setup.
- Designed high-impact visual assets for digital products, ensuring alignment with product and brand guidelines.
- Delivered assets for product features, campaigns, presentations, event announcements, and event materials across diverse creative needs.
- Created and maintained templates and visual guidelines for social media, campaigns, and internal use.
- Collaborated closely with the product team in a fully remote environment.
UX/UI Designer
Two years as UX/UI Designer at a software studio, leading design across multiple concurrent products in healthcare and fintech — from discovery and user flows through to high-fidelity UI, design systems, and developer handoff.
- Designed web and mobile UI for Nanci, a healthcare platform for patient management and recovery protocols, including a chat assistant and medical alert notifications.
- Adapted the Nanci web design for a SMART on FHIR app integrating with patients' EHR, collaborating with developers on AI-driven interactions including ChatGPT.
- Led UI design for the BAM (Grupo Bancolombia) reporting dashboard and transaction interface for Telpo devices, working within the bank's design system and a complex maker/checker permission structure.
- Designed interactive map-based visualizations for Oxygen, a critical-decision tool for healthcare professionals estimating oxygen availability worldwide.
- Designed UX/UI for LetSync, an interactive Unity roulette game, including animations, interaction logic, and WCAG accessibility compliance.
- Maintained and evolved design systems across all projects; collaborated with product owners and developers throughout sprint-based cycles.
Visual Designer
Three months managing the institute's visual identity and producing visual and audiovisual content for an internationally recognized architecture and urban planning research center.
- Managed the institute's visual identity across internal and external communications, following brand guidelines.
- Produced editorial design for architecture and urban planning books and brochures.
- Created graphic resources including corporate materials, banners, and video ads.
- Collaborated with the marketing team on content for digital and traditional environments.
Design Assistant
Nine months supporting the marketing team across visual content production, editorial design, web publishing, and brand consistency at IAAC.
- Collaborated on visual and audiovisual content production for promotional, educational, and experiential purposes across digital and traditional channels.
- Supported production of editorial design for architecture and urbanism publications.
- Published and updated content for the web, newsletter, and social media; monitored brand guideline compliance across team outputs.
- Supported writing and editing for external communications.
Education
Bachelor's in Advertising
Building a strong foundation in communication, brand strategy, and creative storytelling that now shapes how I approach user-centered design.
Certificate in Strategic Communication & Digital Marketing
Specialization in communication strategy and digital marketing, sharpening my business and audience perspective applied to design.
Figma UI/UX Design Essentials
Deep dive into interface design tools and workflow, strengthening my practice in design systems and high-fidelity prototyping.
UX/UI Advanced Course
Intensive training focused on user research, prototyping, and digital product design, building on my visual design background toward UX/UI specialization.
Why choose me?
(01)
Business-minded design
I don't just design screens — I think about how each decision impacts the business and the user at the same time. My background in advertising shapes how I approach every project.
(02)
Process that fits the project
Not every project needs the same process. I know when to run full discovery and when to move fast with sharp execution, based on real scope and budget.
(03)
Honest, not just agreeable
I tell clients what they need to hear, not just what they want to hear — even when that means flagging risks they decide not to act on.
(04)
Systems thinking, with a visual eye
From banking permission rules to multi-step insurance forms, I design inside real business constraints — always with the visual craft to make complexity feel simple.